Branding plays a very important role in the sale of any product now-a-days. In a country like India, it is done by the movie stars. Keeping this in mind Suzuki is promoting their 110cc commuter bike Hayate with the Bollywood star Salman Khan who is the brand ambassador for the product. Suzuki wants to utilize Salman's mass appeal to work in their favour and thus they organise different contests time-to-time. They organised ‘Ek tha Tiger, Ek hai Hayate’ promotion campaign on Salman's last movie Ek Tha Tiger. And now when Salman's upcoming movie Dabangg 2's release is near, they again announced such a promotion campaign called “Dabangg2 Dumdaar, Hayate Shaandar”, and fortunately Suzuki Hayate buyers in the month of December could get a chance to meet Salman Khan. The "Dabangg2 Dumdaar, Hayate Shaandar" promotion will pick fifteen ‘lucky’ winners who will each walk away with a Suzuki Hayate. Of these, five ‘super lucky’ winners picked by a computerized random draw will also get a chance to meet Salman.
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Commenting on the campaign, Anu Anamika, National Marketing Head says, “The Hayate was the first Suzuki product endorsed by Salman Khan. His association with the brand has produced phenomenal results. Salman’s first commercial for the Hayate was inspired by the role of Chulbul Pandey in Dabangg and went on to drive high brand recall.” “We have been able to establish a core identity for the Suzuki Hayate in the mass market as a tough, dependable and robust motorcycle. The Dabangg2 Dumdaar, Hayate Shaandar campaign will be a great send-off to 2012 and an exciting start to the New Year celebrations,” she added.
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An advertising campaign in the form of print and television has been launched to promote “Dabangg2 Dumdaar, Hayate Shaandar”. Also Salman Khan is a motoride cop in the movie, who rides Suzuki Hayate, he also ride Suzuki's superbike Intruder in a song of the movie. The movie is hitting the screens on 21st December, and like all the recent Salman Khan movies, it is also expected to be a blockbuster.
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