Bajaj Auto is planning to launch a highly advanced 100cc motorcycle in Indian domestic market in January, 2013. According to Bajaj, it will be the most advanced 100cc motorcycle. Making our dream of a cheaper price and high mileage to fail, Bajaj Auto announced that its brand new 100cc motorcycle would be the priciest higher.
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| Bajaj Pulsar 200NS |
In 2012, Bajaj has launched Bajaj Pulsar 200NS and Discover 125 ST and after they want to grab the market share in 100cc motorcycles as well. Bajaj Discover 100 4G is doing well in that segment and now they are trying to create a good successor in that segment.
Bajaj Auto’s Managing Director, Rajiv Bajaj has revealed, "Our strategy would be to do that through the launch of a new 100cc motorcycle in January. So far this year we have been defending our strong positions by launching the new 200cc Pulsar and a new 125cc Discover. It was important for us to first protect what we have. Now, we are going to enter into the 100cc space. Honda has done that a little before with the Yuga. We are going to have a new 100cc motorcycle in the market from January. We think it is the most advanced 100cc bike in the world. It will certainly be the most expensive in this market but, we think consumers are ready and willing to take it. In fact, they are aspiring to move up to something like that. In our case, we are hoping that this product is going to drive sales and market shares from January onwards." We will try to bring more news about that bike in future.
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