KTM,one of the famous Austrian motorcycle company, has recently acquired the brand Husqvarna from BMW Motorrad. It is now planning to introduce the brand in India which means KTM might become the leader in the off-road segment.
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The CEO of KTM Auto Stefan Pierer recently in an interview to Money Control talked about the combination of KTM and Bajaj Auto and the new acquisition. This acquisition will be beneficiary for Bajaj-KTM alliance as they are going to launch the brand Husqvarna in India. We know that Bajaj holds 47% stacks in KTM and both are already in a manufacturing alliance. Their first motorcycle KTM Duke 200 received a good response by selling more than 8500 bikes. Husqvarna is the cult bike brand, which is known for its off road riding. With Duke 200 proving that such bikes can be successful in India, it is a good idea to launch it in India. So, KTM is hoping to extend its current agreement with Bajaj to include the Husqvarna and launch the first made-in-India Husky within the next two years from Pune.
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Stefan Pierer, CEO of KTM Auto says, "First Husqvarna motorcycle will be launched in India in 2 years. Proposed Husky model for India to be made at Bajaj's Chakan plan will use joint engine platforms of Bajaj-KTM for Husky models. Joint-engine platform to be used for 125-200cc segment for Husqvarna."
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KTM reported its best ever annual sales in 2012 with a total sale of more than107,000 units. With its latest acquisition, Husqvarna along with the other Swedish brand under its belt, KTM is aiming at over 120,000 units by the end of 2013. Especially after the success of Duke 200 in India, they are expecting a good number from emerging markets like India.
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